An identity including all related print materials created for Heston Blumenthal’s Michelin-starred restaurant, The Fat Duck. The D&AD award-winning identity is now an integral part of The Fat Duck experience. To support Heston Blumenthal’s visionary gastronomic experiences at The Fat Duck restaurant, we created a full range of bespoke service, ritual and interior items. To celebrate 10 years of The Fat Duck, Heston Blumenthal commissioned Design Laboratory to design a coffee table book. Following a wide release, the design won several awards and great reviews.