Uber | Where to? 2018
The ‘Where to?’ campaign was developed by BBH London and Uber. The brand philosophy of ‘Where to?’ represents the possibilities available when you open up the Uber app. By putting your city within reach at the touch of a button, Uber helps you be anywhere, effortlessly.
The national Rider campaign, directed by Kim Gehrig, ran for six weeks across TV, out-of-home, online, cinema and press.
The second phase of the campaign was the Driver recruitment films highlighting the shift-free benefits of becoming a driver, these films ran predominately in targeted VOD.