This brief was about re-inventing media planning interaction. For years, media planning and media buying were executed in a very dry, painstaking format. The client, Universal McCann commissioned the Design Laboratory to create a tool which invites their client and media planner could work together, fluidly, to achieve better campaigns.The Design Laboratory created both UX and UI elements to achieve a new interaction tool, taking media buying into a new era.
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The Design Laboratory
- Design