• Meri MC
  • Benio Urbanowicz
This brief was about re-inventing media planning interaction. For years, media planning and media buying were executed in a very dry, painstaking format. The client, Universal McCann commissioned the Design Laboratory to create a tool which invites their client and media planner could work together, fluidly, to achieve better campaigns.The Design Laboratory created both UX and UI elements to achieve a new interaction tool, taking media buying into a new era.