WWF - The Switch Off

  • Olly Cooper

Every year WWF launch Earth Hour campaign where millions of people worldwide turn off their lights to show their commitment to the planet. But how do you encourage more people to get involved? We asked frank, to the point questions and invited the public to answer them with their light switches.

WWF - The Switch Off by Olly Cooper
WWF - The Switch Off by Olly Cooper
WWF - The Switch Off by Olly Cooper
WWF - The Switch Off by Olly Cooper
WWF - The Switch Off by Olly Cooper
WWF - The Switch Off by Olly Cooper
The idea felt perfect for a TV/Cinema commercial.
WWF - The Switch Off by Olly Cooper
Olly Cooper
Freelance Creative Copywriter