I was lucky enough to work at the fledgling London office of Media Arts Lab (employee number... 5?) and consequently got to launch the iPhone in the UK and then throughout Europe.
Weirdly, I also had a brush with a very Z-list form of celebrity, getting to be the voice of the iPhone ads in England for a couple of years (that's my voice on the spots below), beating the great Stephen Fry to the gig. I did hundreds of them, I figure 3 should give you the idea.
While at MAL, I also worked across all other projects, some ill-fated Mac Vs PC spots that never aired, a bunch of MacBook stuff and lots of fun iPod print and outdoor.