'Go Time' for Google Assistant

Google Assistant is there for those tricky moments when you need a little help on the go, in our fun ‘Go Time’ campaign for Google.

Google Assistant is ready to use on any Android device. The trouble is, not everyone knows it's there, or how and when to ask for a little bit of help.

Our social media campaign shows how Google Assistant can help you make the most of your in-between time: that time on the go when our minds have space to wander, and we suddenly remember all those niggling, but important things we need to do.
Phantom worked with Dan Castella (Hoi Polloi) to create five-quick fire films, each showcasing an unexpected moment on-the-go when stopping to use your phone isn’t really an option.

We see a rushing footballer texting her team she’s running late. An irked reveller checking the weather in a windstorm. A stumbling dog walker looking for the nearest park. An exhausted jogger motivating herself with music. And a rain-soaked fashionista reminding himself to buy an umbrella when he gets home.
We created both 15” and 6” films to appear across multiple social formats including YouTube, Facebook, Instagram, Snapchat and Twitter in the UK and France.

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Creative Director, Copywriter & Content Strategist
Creative + Copywriter
Production Coordinator / Translator