HBO GO & HBO.COM
Disruptive services like Netflix and Hulu were ushering in a new era of cord cutting. Given HBO's relationship to cable networks the company had to find a way to defend against the phenomenon.
SOLUTION
HBO GO allows subscribers to watch original series, films, mini-series, documentaries and sports whenever, wherever. It also offers extras, such as interviews & behind-the-scenes clips, and more.
RESULTS
6.5mm HBO Go viewers within the first year
85% of users watch more HBO than non-users
Created a sustainable d2c business model for HBO
Project Tags
Companies
R/GA
- Advertising
HBO
- Television