MASTERCARD IDENTITY CHECK

Passwords are a pain. Over 30% of online purchases are abandoned because consumers cannot remember their passwords. What's worse, from a security POV is that 51% of people use similar passwords over and over.

SOLUTION
During checkout in a web store, the consumer will receive a notification with which they can authorize the payment easily via finger scan or selfie recognition. Now it's not about what you know but who you are. Simple!
RESULTS
92% rate ID Check as more convenient than passwords
83% feel ID Check is more secure than passwords
75% of users feel biometrics will decrease fraud

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Head of Product Design & Brand
Associate Creative Director, Experience Design