THE TIMES iOS APP
Readers wanted The Times to make sense of the breaking news that bombards us all. That meant giving them insightful and reliable reporting & analysis and provocative comment on their own terms.
SOLUTION
The Edition allows a reader to get The Times take on what’s important today — in the morning, at midday, and in the evening. This gives the reader context before diving deeper into any story.
RESULTS
The Times’ subscription sales jumped 200%
Subscriber churn is also at a record low, down 4%
Free registrations improved to 30,000 a week.
Project Tags
Companies
The Sunday Times
- Publishing
News UK
- Publishing
