When we received the brief for the Developers Day 2016, the deadline was 2 days away including sign-off procedures. The execution had to be efficient and meaningful.
We decided to tie in a recent developers quiz-app launch that would not only drive traffic to our app but provide relevant and engaging content for our target audience.
The campaign was scheduled to run at multiple points in the day on King's Global Facebook and LinkedIn page. The posts collective received a total of 576 likes without any sponsored advertising.
Agency Pink Squid
Copywriting Amy Taylor