NIke: Equality
We partnered with Nike’s Retail team to enable the public to join superstars Lebron James, Serena Williams, Mo Farah, KD and more, to show support for diversity and inclusion in and out of the sports arena.
During NBA All Star Weekend, digital photo booths in Chicago, LA, NYC, San Francisco, and three in New Orleans, allowed everyone to create their own iconic image. Once captured, all images were beamed in real time to screens both inside and outside Nike stores, placing them shoulder to shoulder with the elite athletes. Physical posters were also available, immortalising their support forever.
