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NikePlus, Supporting Every Athlete

  • elizabeth marshall
  • Yasmin Spencer

D&AD One-To-Watch 2020. 14 - 19 year old girls are not engaging in sport culture. They cope with weekly hormones fluctuations that affect everything from body confidence to self-esteem. However, Cheerleading is a sport empowering young girls to have confidence through a community of support.

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Project Tags

  • #femaleempowerment
  • #female
  • #engagement
  • #cheerleading
  • #womeninsport
  • #advertisingcampaign
  • #nikewomen
  • #nike
  • #artdirection
  • #copywriting

Companies

  • Nike logo

    Nike

    • Fashion and Textiles
  • D&AD New Blood Festival 2020 logo

    D&AD New Blood Festival 2020

    • Events
  • N

    Nike Plus

    Skills

    • Adobe
    • Digital Branding
    • Adobe Premiere Pro
    • Adobe Photoshop
    • People Person
    • Collaborating

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