The cost of fast fashion does not cover the damages it inflicts. 1.5 billion units of clothing were made in 2019. That contributed to 1.2 billion tons of CO2, 92 million tons of wastewater and 100s of labour workers lives.
Consumers spend £1.34 trillion in fast fashion retail sales every year. It's addictive but burning through the worlds resources. However, there is the beginning of a shift in fast fashion consumers.
A digital widget to work alongside online shoppers will source the same fashion items being sold by pre-loved retailers. Visually stimulating a change in behaviour.