Project Embrace - Afrovisibility 2019
Following the success of last year's campaign, I worked again with Project Embrace to create a set of billboards and content which challenged the notion that afro hair is not deemed professional in the corporate workplace. The ads were served by Clear Channel and where shown on 800+ screens across the UK. This is a 900%+ increase in coverage for last year's campaign which was 72 screens across the UK and at Cannes International Festival of Creativity.
Over 400 people auditioned to part of the campaign hailing from 4 UK locations. The posters are designed to highlight the invididual, their hair and their most important skill and trait they use in the work place. Partly obsured text draw attention to the issue: will these individuals natural hair style stop you seeing their skill set?
The billboard creatives were also reworked for social media posts.