SAMSUNG | The Space Bus

Samsung were keen to leverage their partnership with the Science Museum in order to get school children thinking about a future in the sciences. At a time when young people's interest in STEM subjects was rapidly declining, we were challenged to create something that would make a genuine impact.
The Science Museum had just aquired Tim Peake's Soyuz TMA-19M capsule and were planning to take it on a country-wide tour. This presented us with an opportunity to design an experience that might just get a few kids (big and small) excited.
So, what initally began life as a small CSR initiative grew exponentially the moment we decided to build the International Space Station on board a double-decker bus.


SPACE BUS Key Features
* Mission Training - A series of scientific tablet-based games integrating KS4 curriculum learning inc. 'Rocket Launch' combining elements and fuels and 'Re-Entry' exploring the effects of different forces.
* Suit Up - an interactive Augmented Reality mirror that allows visitors to step into an astronaut's suit for a space walk 250 miles above the ground - developed with Unit 9.
* Cuploa Window - A scaled down replica of the ISS' famous window overlooking our planet. Perfect for an out of this world selfie.
* Space Descent VR - an immersive experience that tracks Major Tim Peake's incredible journey in the Soyuz capsule as it undocks from the ISS and travels 400km back down to Earth, with narration from the man himself.

Creatives: Hannah Davies & Rob Perham
Creative Director: Matt Jukes
Designers: Katja Mueller, Alex Chapman, Paul Newall
Copywriter: Michael Buckmaster
Developer: Jop Wielens


  • 60+ school visits
  • 50,000 students inspired
  • 1,000,000 museum visits
  • 4,000,000 taken to space and bac


Awarded 3 Gold's at The Corporate Engagement Awards 2019.
- Most innovative collaboration
- Best alignment of brand values during a CSR programme
- Most innovative sponsorship activity

Images c/o Katja Mueller & Unit 9


  • Cheil


    • Marketing & PR
  • Samsung UK

    Samsung UK

    • Technology


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Creative + Copywriter
Design Lead and Art Director
Multidisciplinary Doer