THE ART OF HOSTING was a multi-platform idea created for Chivas Whisky to help the brand connect with a younger audience. The intent was to provide knowledge and tools to help users become better party hosts for their friends, and in doing so, flip their perception of the brand upside down. The project was approached as a exclusive collaboration with top night spot Le Baron de Paris, one of the coolest clubs you could ever try to get into.
Here's the case study film we created showing how the idea was implemented.
CREDITS
Agency HavasWW London
Creative Director André Moreira
Creatives Borja Álvarez + Enrique Reija
Documentary Films Director John Dower
Site Design Pirata London
Full project here enriquereija.com
Companies
Havas Group
- Advertising
