Age UK 'Just Another Day'

Age UK’s 2017 Christmas campaign saw the highest increase in volunteers and donations ever recorded.
The 60sec ad and 4min long form film were also supported by a partnership with Channel 4, as well as through DOOH posters and social media with targeted messages timed to maximize impact during the busy holiday advertising season.
Age UK 'Just Another Day' by Monty Verdi
Age UK 'Just Another Day' by Monty Verdi
Age UK 'Just Another Day' by Monty Verdi
Age UK 'Just Another Day' by Monty Verdi
Age UK 'Just Another Day' by Monty Verdi
Credits
Creative Agency:Drum
ECD:Monty Verdi
Creative:Tom Blackwood / Isabella Ding
Account Team:Sarah Cabey / Katie Beardsley
TV Producer:Maree Gecks
Film Production:Independent 
Director:Philippe André 
Producer:Verity White
Costume Design:Rebecca Rich
Editing:Final Cut
Post Production:Philip Whalley @ MPC 
VFX:Bevis Jones / Bill McNamara
Colourist:Jean-Clément Soret
Sound Designer:Sam Ashwell / Jeff Smith @ 750MPH

Companies

  • Drum logo

    Drum

    • Marketing & PR
  • A

    Age UK

    Skills

    Monty Verdi
    Executive Creative Director
    Sarah Cabey
    Senior Business Director / Client Services Director / Managing Partner
    Tom Blackwood
    Creative and Script Writer