Age UK’s 2017 Christmas campaign saw the highest increase in volunteers and donations ever recorded.
The 60sec ad and 4min long form film were also supported by a partnership with Channel 4, as well as through DOOH posters and social media with targeted messages timed to maximize impact during the busy holiday advertising season.
Credits
Creative Agency:Drum
ECD:Monty Verdi
Creative:Tom Blackwood / Isabella Ding
Account Team:Sarah Cabey / Katie Beardsley
TV Producer:Maree Gecks
Film Production:Independent
Director:Philippe André
Producer:Verity White
Costume Design:Rebecca Rich
Editing:Final Cut
Post Production:Philip Whalley @ MPC
VFX:Bevis Jones / Bill McNamara
Colourist:Jean-Clément Soret
Sound Designer:Sam Ashwell / Jeff Smith @ 750MPH
Companies
Drum
- Marketing & PR
