In terms of art direction, and to transmit that we as a business make big things with less, we established a "tasteful simplicity" style approach, keeping our vibrant colour palette, Montserrat- a modern sans serif typeface- as the main font, and simple shapes and no shades or texture on our illustrations.
We applied it to all our brand elements, defining a coordinated illustration set and an updated layout system for all our media. Each illustration was designed to be easily adapted to our main backgrounds (dark grey, white, turquoise) playing with full-colour shapes and line arts.
Regarding the typography, we chose Montserrat a google font created by Julieta Ulanovsky, for its excellent legibility - it adapts perfectly to digital but also on offline environments, and aesthetics, that recalls the urban typography that emerged in the first half of the twentieth century, adding a modern twist.