To ensure a consistent and a seamless experience across all of them, we decided to align all design disciplines around a shared vision - design to create meaningful connections with all our stakeholders- and three main design principles - thoughtful, experiential and flexible design. It was a good start, but it wasn’t enough to get close to a “pixel-perfect '' design.
As different designers and creative collaborate on the design process and as we had multiple platforms and dimensions of our products, we find the need for creating a flexible design system, that becomes the design team central source of truth, and allowing to scale Hostmaker experience sustainably and efficiently.