Kia - This Way Forward

Kia needed a fast restart to get people back into dealerships and onto the roads once again. They also wanted to cement their credentials as a leader of electrification within the automotive industry. We were tasked with creating a campaign that could help with all of these business needs, with the Kia Niro family of electrified vehicles at its heart. As well as a standout TV advert, we developed the campaign through multiple channels at both a national and local level.