Sony MDR-1000X Headphones
Promotional Lifestyle Film
Sony asked us to tell a story to promote their flagship product at the IFA 2016 show – innovative MDR-1000X noise cancelling headphones. With a host of never-before-seen features we created a suite of assets - led by a lifestyle video based on the idea of the “Pro Traveller”. It shows the new features and industry leading noise cancelling in real-world situations. This accompanied global ATL and BTL assets we made as part of a multi-channel launch strategy.
Technical Features Film
Tasked with showcasing the innovation in Sony’s latest MDR-1000X headphones, we created this video demonstrating cool new features like touch-to-talk functionality and ambient sound mode. Made to accompany the 45 second lifestyle video, we developed a new visual design language and graphical style to quickly convey how each feature worked. We also shot the video so that it could be split into individual feature videos for different purposes and channels.
Content was shot in London, UK and Turin, Italy.
CREDITS
PRODUCT FILM
Creative Director: Yannick Connan
Creative Group Head: Jade Tomlin
Concept: Jade Tomlin, Jon Williams, Marko Anstice, Mark Mathieson
Copy: Jon Williams
Producer & Project Manager: Rebekah Renford
VFX: Mark Mathieson
FEATURES FILM
Creative Director: Yannick Connan
Creative Group Head: Jade Tomlin
Concept: Marko Anstice, Mark Mathieson
Copy: Jon Williams
Producer & Project Manager: Rebekah Renford
VFX: Mark Mathieson
Editing: Marko Anstice, Mark Mathieson
EXTERNAL CREDITS
Production company: Habana Creative (London) & Lule Production (Turin)
Producer: Andy Welch (Habana Creative) & Alessandra Richiardi (Lule Production)
Director: Cassidy Burcher
Grading: OKAY STUDIO
Music: Simon Epstein (Signal Sound) & Eleni Hassabis
Director of Photography: Benjamin Thomas
Companies
Hugo & Cat
- Design
