The story behind the idea: it’s all down to a Post-It note!
The idea came to life when Pip spotted that a hiring manager from AKQA had been using Post-It notes to cover the images of candidates on The Dots - it all clicked into place. Rather than using Post-It notes, companies searching for talent on The Dots can now hide personal data such as name, photo, educational and other information that could bias their hiring decisions, meaning candidates are considered solely based on talent.
Being a dyslexic sole female technology founder, Pip holds diversity close to her heart, so utilising The Dots to tackle the lack of representation in the creative industry is a no-brainer. So, the bias blocker was the perfect eureka moment.
‘Blind recruitment’ is a practice that has become increasingly common amongst recruiters such as the BBC and Deloitte to reduce unconscious bias in their recruitment process. The goal of the new feature is to help change an industry known for poor representation of women, ethnic minorities, talent from underprivileged backgrounds amongst many more diverse groups.
“Bias is stronger than anyone thinks – people can be discounted in the blink of an eyelid… The Dots' Bias Blocker feature removes unconscious bias, resulting in diverse teams and diverse work – both imperative for innovation, thriving businesses and the audiences we serve.” – Ali Hanan, CEO of Creative Equals.
The feature was designed by The Dots Head of Product Design & Brand, Dan Harvey and built by The Dots incredible front-end engineer Gosia Palys-Dudek – they co-created the feature with staff at AKQA and Publicis.Sapient.