Comprising 31 chapters by 35 brilliant authors, 'Hacker, Maker, Teacher, Thief; Advertising’s Next Generation' covers umbrella topics advertising, creativity, culture, education, innovation and the future. The authors pose questions such as:
Is digital collaboration the death of idea ownership?
How can copying make you more original?
I feel connected but do I feel more human?
How do we ‘do’ innovation?
What the f**k do clients know about great advertising?
Amongst many others…
We think it’s a must read but don’t just take our word for it, here is what some of Adlands greats have to say about it:
“A punchy, provocative and perceptive trip through some of the bigger debates of the moment, from a gang of the most pioneering creative minds in and around the industry. As a collection, it’s like an idea grenade. It should be required reading for agency CEOs and leadership teams.”
Ben Malbon, Marketing Director, Creative Partnerships, Google
“Forget the past, the future is where it’s at – and this is your guide book.”
Rosie Arnold, Deputy Executive Creative Director, BBH London
“Less of a book and more of a lively debate. So rather than read it, ‘listen to it’ and get stuck in. It’ll make you want to ask questions, nod vigorously and heckle from the back.”
Graham Fink, CCO, Ogilvy China
Author list:
Alex Lavery, Partner & Creative Director, P&S
Ana Andjelic, Group Strategy Director, Spring Studios
Anders Gustafsson, Creative Director, TBWA \ Media Arts Lab
Anders Sjostedt, Partnership Director, Hyper Island
Ben Cooper, Group Innovation Director, M&C Saatchi Sydney
Bridget Jung, Chief Creative Officer, DigitasLBi Paris
Carl W. Jones. Assistant Professor, Faculty of Design at OCAD University, Toronto. Pop Culture Engineer in Miami Ad School, Mexico City.
Daniele Fiandaca, Co-founder, Creative Social
Dave Bedwood, Creative Director, M&C Saatchi
Dave Birss, Founder of Additive and OneDayCodeSchool.com, Editor at Large, The Drum
Erkki Izarra, Director, Portfolio Marketability & Propositions, Microsoft
Flo Heiss, Studio Heiss
Gareth Kay, founding partner, Zeus Jones San Francisco.
Jake Attree, Creative, Dare
James Cooper, Head of Creative, Betaworks
James Kirk, Creative Director, Breed & Craft
James Stewart, Chief Content Creator, Geneva Film Co.
James Wallman, trend forecaster, journalist, presenter, author
Jana Savic Rastovac, Creative Director, McCann Belgrade
John V Willshire, Founder, Smithery
Jon Barnes, Relationship Manager, Hyper Island.
Jon Burkhart, Content Strategist, Copywriter, Author
Julian Cole, Head of Comms Planning, BBH NY
Laura Jordan Bambach, Creative Partner, Mr President / President D&AD
Marc Lewis, Dean, School of Communication Arts
Mark Anderson, Co-founder and Managing Director at We Love Digital
Mark Earls, Founder, HERD
Patrick Collister, Head of Design, Google Zoo NACE
Pierre Odendaal, Chief Creative Officer, McCann Johannesburg and McCann Worldgroup Africa.
Sam Ball,Creative Partner, Lean Mean Fighting Machine.
Scott Morrison, Founder, The Business Accelerator
Seb Royce, Chief Creative Officer, Rockabox
Steve Clayton, Associate Creative Director, McCann
Tim Buesing, Creative Director, Reactive
Vladimir Ćosić, Creative Director, McCann Belgrade
Project Tags
Companies
The Socials
- Design